Marketing Psychology Decoded reveals the hidden mental processes that drive purchasing decisions, giving you unprecedented insight into why consumers behave as they do. Journey through the consumer's mind with chapters on motivation, perception formation, attitude development, memory's influence on brand loyalty, decision-making processes, and post-purchase behavior analysis. Each section combines theoretical frameworks with practical applications. Perfect for marketing professionals, business owners, students, and entrepreneurs who want to create more effective, psychology-driven marketing strategies that truly resonate with consumers. After reading, you'll develop a sharper ability to predict consumer behavior, craft more persuasive marketing messages, and build stronger brand relationships based on genuine psychological understanding, not just intuition Unlike other marketing texts that merely scratch the surface, this guide delves deep into the psychological complexities with real-world examples that bridge theory and practice in ways that are immediately applicable to your marketing challenges. Unlock the power of consumer psychology, brand perception, and buyer behaviour to drive customer satisfaction and post-purchase success. ABOUT AUTHOR - Suvodip Sen is a marketing and strategy expert with 15 years of corporate and academic experience. He has held leadership roles at Tata Steel, NBFCs, and FMCG firms, and has consulted for TATA Motors, Bharat Benz, and TVS. A faculty at IILM, Gurugram, he is also pursuing his Ph.D. in Marketing from IIM Indore. His books Let's Talk Finance and Decoding Business Dynamics have been widely appreciated. With global exposure from NTU Singapore and Coventry University, and strong ties with IIMs and top B-schools, Prof. Sen brings powerful real-world insights to every classroom and boardroom.
Professor Suvodip possesses an extensive corporate background spanning over a decade, having worked with esteemed organizations such as Tata Steel, India's largest steel manufacturer, as well as other notable NBFC and FMCG companies within the country. He has successfully managed senior leadership positions across multiple departments. He has successfully managed numerous national and international projects. He possesses extensive experience as a sales consultant for numerous small and medium-sized enterprises (SMEs) and has played a major part within the esteemed Mahratta Chambers of Commerce in Pune (MCCIA). He is the esteemed founder of MILESIANS PRIVATE LIMITED, a distinguished training and recruitment firm that specializes in delivering exceptional leadership training, coaching, and recruitment solutions to esteemed organizations such as TATA Motors, Bharat Benz TVS, and MEDAL. Additionally, our esteemed establishment offers complimentary weekly business performance coaching sessions to aspiring entrepreneurs, small and medium-sized enterprises, and students pursuing CFA (level 1 & 2) and CWM certifications. In addition to his extensive business background, he has established strong connections with esteemed B-schools such as IIM Indore, IMT Ghaziabad, SYMBIOSIS Pune, JK Business School, and various other B-schools affiliated with prestigious universities in Mumbai, Pune, and West Bengal. To date, our esteemed instructor has successfully trained over 1500 students, equipping them with the necessary skills and knowledge to excel in various aspects, such as placements, interviews, group discussions, and aptitude tests. He possesses extensive experience in instructing a wide range of subjects, including strategic marketing, corporate strategy, consumer behavior, sales & distribution, and other specialized areas of expertise. He is the proud author of two highly acclaimed books, "Let's Talk Finance" and "DECODING BUSINESS DYNAMICS: A Multi-Perspective Analysis," both of which can be found on all major ecommerce platforms. Additionally, he has contributed numerous articles to esteemed peer-reviewed journals. Additionally, he has had the privilege of delivering numerous presentations at both national and international conferences.
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