Winning Middle India (Paperback)

The Story of India's New-Age Entrepreneurs

by Bala Srinivasa , T.N. Hari

Category: Foreign Language Books

TK. 528

বইটি বিদেশি প্রকাশনী বা সাপ্লাইয়ারের নিকট থেকে সংগ্রহ করে আনতে আমাদের ৩০ থেকে ৪০ কর্মদিবস সময় লেগে যেতে পারে।

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Is there a fundamental new catalyst that can significantly enhance access, affordability and quality of products and services to hundreds of millions of Indians? This catalyst is in the form of a new generation of start-up founders who are leveraging technology platforms, smartphone access, and rapid digitization of the Indian consumer. These young founders don't carry the baggage of the past and are attracted to the opportunity of breaking open the massive market of Middle India-the next 400-500M Indians just below the top of the pyramid. This book is about this new and powerful force of change blowing across India-what it takes to harness this and reshape the destiny of this country.

Title	Winning Middle India
Author	Bala Srinivasa , T.N. Hari
Publisher	Penguin Business (India)
ISBN	9780143467762
Edition	Edition, 2025
Number of Pages	304
Country	India
Language	English

Bala Srinivasa

BALA SRINIVASA, a BITS Pilani alumnus, has had a diverse career as a Wall Street analyst, CXO in two global start-ups and as a venture capital investor. Bala's fascination with markets and innovation started as an equity analyst in San Francisco during the first dot-com boom and bust. He was subsequently part of leadership teams at two start-ups where he ran global sales and marketing teams leading to scale and exits. As an investor, Bala has partnered with entrepreneurs, reimagining and tackling complex problems for India's largest markets, such as consumer lending, retail investing, marketplaces, digital-financial infrastructure, blue-collar skilling and SaaS software, among others. Bala was previously partner at Kalaari Capital and is now managing director and co-founder at Arkam Ventures.