The Intention Imperative (Hardcover)

Culture, inspiration, and emotion--these are the three new imperatives of the intentional leader. They are the focus of consistent action that a leader must take daily to lead powerfully in the world that is, not the world that was. While every company will approach these three imperatives differently, they are the backbone of a successful company, and they are the essential elements of intentional leadership.

The Intention Imperative explains how five very different businesses use clarity of purpose and consistent action to achieve extraordinary success in their given fields. Using their practices as examples, Sanborn shows how they've harnessed the three imperatives and how it is possible to improve your own business by adopting their practices. The larger points of intentional leadership, intentional leaders, and their place in the current world are explained, giving readers the opportunity to spot the parallels in real-world examples. In addition, readers will

Discover why motivation is not enough today, and why employees need inspiration to deliver great results

Build a culture that powers the right actions and creates the right results

Make a shift in thinking, to design and deliver positive emotions for customers

Learn how other organizations have applied intentional leadership principles and achieved breakthrough results