Get unstuck and land a new career—one you’re genuinely passionate about. Switchers helps you realize that dream. Written by celebrated career coach and psychologist Dr. Dawn Graham, the book provides proven strategies that will get you where you want to go.
The first step is to recognize that the usual rules and job search tools won’t work for you. Resumes and job boards were designed with traditional applicants in mind. As a career switcher, you have to go beyond the basics, using tactics tailor-made to ensure your candidacy stands out.
In Switchers, Dr. Graham reveals how to:
Understand the concerns of hiring managers
Craft a resume that catches their attention within six seconds
Spotlight transferable skills that companies covet
Rebrand yourself—aligning your professional identity with your new aspirations
Reach decision-makers by recruiting “ambassadors” from within your network
Nail interviews by turning tough questions to your advantage
Convince skeptical employers to shelve their assumptions and take a chance on you
Negotiate a competitive salary and benefits package
Packed with psychological insights, practical exercises, and inspiring success stories, Switchers helps you leap over obstacles and into a whole new field. This guide will help you pull off the most daring—and fulfilling—career move of your life!
Dr. Dawn Graham is a career switch coach, TEDx Speaker, LinkedIn Instructor and Host of the popular call-in show "Dr. Dawn on Careers" on SiriusXM Radio (channel 132). She is also a regular contributor to Forbes.com under the leadership channel, and Career Director for the Executive MBA Program at The Wharton School at the University of Pennsylvania. Her latest book "Switchers: How Smart Professionals Change Careers and Seize Success" combines her experience as a Career Coach, Licensed Psychologist, and former Corporate Recruiter to give career switchers the strategies to break through obstacles and land the job they want. Learn more about Dawn at www.drdawnoncareers.com or @DrDawnGraham on Twitter.