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Sell with a Story (Paperback)

How to Capture Attention, Build Trust, and Close the Sale

by Paul Smith

Category: Foreign Language Books

TK. 3,400

কমিয়ে দেখুন

আজই শেষদিন! শেষ হচ্ছে বই ও পণ্যে ৭০% পর্যন্ত ছাড়! বছরের সেরা ডিল, রকমারি ক্লিয়ারেন্স সেল, ২০২৫

বইটি বিদেশি প্রকাশনী বা সাপ্লাইয়ারের নিকট থেকে সংগ্রহ করে আনতে আমাদের ৩০ থেকে ৪০ কর্মদিবস সময় লেগে যেতে পারে।

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Despite the high-tech tools available to salespeople today, the most personal method still works best. Through storytelling, a salesperson can explain products or services in ways that resonate, connect people to the mission, and help determine what decisions are made.

A well-crafted story can pack the emotional punch to turn routine presentations into productive relationships. In Sell with a Story, organizational storytelling expert and author Paul Smith focuses his popular and proven formula to the sales arena.

Smith identifies the ingredients of the most effective sales stories and reveals how to:

Select the right story

Craft a compelling and memorable narrative

Incorporate challenge, conflict, and resolution• And more

Learning from model stories, skill-building exercises, and enlightening examples from Microsoft, Costco, Xerox, Abercrombie

Title	Sell with a Story
Author	Paul Smith
Publisher	American Management Association (Amacom)
ISBN	9781400242368
Edition	Edition, 2022
Number of Pages	290
Country	India
Language	English

Paul Smith

Paul Smith is one of the world’s leading experts on organizational storytelling. He’s one of Inc. Magazine’s Top 100 Leadership Speakers of 2018, a storytelling coach, and author of several books, including two Amazon #1 bestsellers, Lead with a Story and Sell with a Story in addition to his other works: The 10 Stories Great Leaders Tell, Four Days with Kenny Tedford, and Parenting with a Story. He’s a former executive at The Procter & Gamble Company and a consultant with Accenture prior to that. Paul's work has been featured in The Wall Street Journal, Fast Company, Inc. Magazine, Time, Forbes, and Success Magazine, among others. He holds a bachelor’s degree in economics, and an MBA from the Wharton School at the University of Pennsylvania. He lives with his wife and two sons in the Cincinnati suburb of Mason, Ohio. He can be found at www.leadwithastory.com or via email at [email protected].