HBR Guide to Building Your Business Case (Paperback)

by Raymond Sheen , Amy Gallo

Category: Foreign Language Books

TK. 1,854

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You’ve got a great idea that will increase revenue or boost productivity―but how do you get the buy-in you need to make it happen? By building a business case that clearly shows your idea’s value. That’s not always easy: Maybe you’re not sure what kind of data your stakeholders will trust. Or perhaps you’re intimidated by number crunching.

The HBR Guide to Building Your Business Case, written by project management expert Raymond Sheen, gives you the guidance and tools you need to make a strong case. You’ll learn how to:

Spell out the business need for your idea

Align your case with strategic goals

Build the right team to shape and test your idea

Calculate the return on investment

Analyze risks and opportunities

Present your case to stakeholders

Title	HBR Guide to Building Your Business Case
Author	Raymond Sheen , Amy Gallo
Publisher	Harvard Business Review Press (India)
ISBN	9781633690028
Edition	Edition, 2015
Number of Pages	144
Country	India
Language	English