"Johnson and skewing have raised a battle cry for the kind of leadership we need in these uncertain times." -- sandi Peterson, member, Board of directors, Microsoft we all know a visionary leader when we see one. They're bold and prophetic and at the same time pragmatic. They don't just promote change-theyy drive it, while inspiring and mobilizing others to do the same. Visionaries like Steve Jobs and Jeff Bezos possess a host of innate qualities that make them extraordinary, but what truly sets them apart is their ability to turn vision into action. In lead from the future, innosight's mark W. Johnson and Josh suskewicz introduce a new way of thinking and managing, called "future-back," that enables any manager to become a practical visionary. Addressing the many barriers to change that exist in established organizations, they present a systematic approach to overcoming them that includes: the principles and mind-set that allow leadership teams to look beyond typical short-term planning horizons a method for turning emerging challenges into the growth opportunities that can define an organization's future a step-by-step approach for translating a vision into a strategic plan that teams can align around and commit to ways to ensure that visionary thinking becomes a repeatable organizational capability as practical as it is inspiring, lead from the future is the guide you and your team need to develop a vision and translate it into transformative growth.
Mark Johnson is co-founder and Senior Partner of Innosight, an innovation and strategy consulting firm Innosight, which he co-founded with Harvard Business School professor Clayton M. Christensen. He has consulted to the Global 1000 and start-up companies in a wide range of industries—including health care, aerospace/defense, enterprise IT, energy, automotive, and consumer packaged goods—and has advised Singapore’s government on innovation and entrepreneurship. Mark’s most recent work has focused on helping companies envision and create new growth, manage transformation, and achieve renewal through business model innovation. This work is the subject of the McKinsey award-winning Harvard Business Review article, “Reinventing Your Business Model,” as well as his book entitled Seizing the White Space: Business Model Innovation for Growth and Renewal, published in 2010 by Harvard Business Press. He is the author of the Harvard Business Review article “New Business Models in Emerging Markets” with Matt Eyring and Hari Nair. Mark has published articles in the Sloan Management Review, BusinessWeek, Advertising Age, and National Defense. Prior to co-founding Innosight, Mark was a consultant at Booz Allen Hamilton, where he advised clients on managing innovation and implementing comprehensive change programs. Before that, he served as a nuclear power-trained surface warfare officer in the U.S. Navy. Mark received an MBA from Harvard Business School, a master’s degree in civil engineering and engineering mechanics from Columbia University, and a bachelor’s degree with distinction in aerospace engineering from the United States Naval Academy. Mark, his wife, Jane Clayson Johnson, and their children live in Belmont, Massachusetts.