In his pioneering book Seizing the White Space, Mark W. Johnson argued that business model innovation is the most proven path to transformational growth. Since then, Uber, Airbnb and other startups have disrupted whole industries; incumbents such as Blockbuster, Sears, Toys "R" Us and BlackBerry have fallen by the wayside; and digital transformation has become one of the business world's hottest (and least understood) slogans. Nearly a decade later, the art and science of business model innovation is more relevant than ever.
In this revised, updated and newly titled edition, Johnson provides an eminently practical framework for understanding how a business model actually works. Identifying its four fundamental building blocks, he lays out a structured and repeatable process for reinventing an existing business model or creating a new one and then incubating and scaling it into a profitable and thriving enterprise. In a new chapter on digital transformation, he shows how serial transformers like Amazon leverage business model innovation so successfully.
With rich new case studies of companies that have achieved new success and postmortems of those that haven't, Reinvent Your Business Model will show you how to:
Determine if and when your organization needs a new business model
Identify powerful new opportunities to serve your existing customers in existing markets
Reach entirely new customers and create new markets through disruptive business models and products
Seize opportunities for growth opened up by tectonic shifts in market demand, government policy and technologies
Make business model innovation a more predictable discipline inside your organization
Business model innovation has the power to reshape whole industries including retail, aviation, media and technology--redistributing billions of dollars of value. This book gives you the tools to reshape your own company for enduring success. Reinvent Your Business Model is the strategic innovation playbook you need now and in the future.
Mark Johnson is co-founder and Senior Partner of Innosight, an innovation and strategy consulting firm Innosight, which he co-founded with Harvard Business School professor Clayton M. Christensen. He has consulted to the Global 1000 and start-up companies in a wide range of industries—including health care, aerospace/defense, enterprise IT, energy, automotive, and consumer packaged goods—and has advised Singapore’s government on innovation and entrepreneurship. Mark’s most recent work has focused on helping companies envision and create new growth, manage transformation, and achieve renewal through business model innovation. This work is the subject of the McKinsey award-winning Harvard Business Review article, “Reinventing Your Business Model,” as well as his book entitled Seizing the White Space: Business Model Innovation for Growth and Renewal, published in 2010 by Harvard Business Press. He is the author of the Harvard Business Review article “New Business Models in Emerging Markets” with Matt Eyring and Hari Nair. Mark has published articles in the Sloan Management Review, BusinessWeek, Advertising Age, and National Defense. Prior to co-founding Innosight, Mark was a consultant at Booz Allen Hamilton, where he advised clients on managing innovation and implementing comprehensive change programs. Before that, he served as a nuclear power-trained surface warfare officer in the U.S. Navy. Mark received an MBA from Harvard Business School, a master’s degree in civil engineering and engineering mechanics from Columbia University, and a bachelor’s degree with distinction in aerospace engineering from the United States Naval Academy. Mark, his wife, Jane Clayson Johnson, and their children live in Belmont, Massachusetts.
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