Beyond the Core (Hardcover)

by Chris Zook

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This book provides proven approaches and guidance on how and when to use them-for achieving profitable growth away from your core business. Now, in "Beyond the Core", Zook explains how executives can increase the odds of successful expansion once their core business no longer provides sufficient new growth. Based on a massive international research study focusing on adjacency moves, Zook reveals the ideal adjacency growth pattern that successful growth companies employ; how companies can develop their own "repeatable formula" for profitable growth; and guidance on when adjacency moves are smart, and how to choose the right adjacency move for a range of business situations.

Title	Beyond the Core
Author	Chris Zook
Publisher	Harvard Business Review Press (India)
ISBN	9781578519514
Edition	Edition, 2003
Number of Pages	240
Country	India
Language	English

Chris Zook

Chris Zook is a Partner in Bain & Company's Amsterdam office and has been co-head of the Global Strategy Practice for the past 15 years. He specializes in helping companies find new sources of profitable growth. He is the author of six books with Harvard Business Review Press in the past ten years including his most recent book, "The Founder's Mentality: How to Overcome the Predictable Crises of Growth," a Washington Post bestseller, published in June 2016 and recently listed as a top read for CEOs according to Fortune’s CEO survey. He is also author of "Repeatability: Build Enduring Businesses for a World of Constant Change," published in March 2012. Among his other best-selling books are "Profit from the Core: a Return to Growth in Turbulent Times" (HBRP, January 2010), an updated edition of his 2001 book, "Profit from the Core: Growth Strategy in an Era of Turbulence," "Unstoppable: Finding Hidden Assets to Renew the Core and Fuel Profitable Growth" (HBRP, May 2007) and "Beyond the Core: Expand your Market without Abandoning your Roots" (HBRP, November 2004).