Loyalty Rules (Paperback)

by Frederick F. Reichheld

Category: Foreign Language Books

TK. 1,400

কমিয়ে দেখুন

১০% ইনস্ট্যান্ট ক্যাশব্যাক পুরো জানুয়ারি মাসজুড়ে বই ও পণ্যে বিকাশে মাত্র ৬০০৳+ পেমেন্টে সর্বোচ্চ ১০০৳ পর্যন্ত! পুরো ক্যাম্পেইনে ক্যাশব্যাক পাবেন ১৫০৳ পর্যন্ত!*

আরো দেখুন

বইটি বিদেশি প্রকাশনী বা সাপ্লাইয়ারের নিকট থেকে সংগ্রহ করে আনতে আমাদের ৩০ থেকে ৪০ কর্মদিবস সময় লেগে যেতে পারে।

Add to Cart

অনলাইন বাণিজ্য মেলাতে আপনাকে স্বাগতম! image

"Reichheld outlines a strong argument for companies to develop policies that foster loyalty among customers and employers." "Financial Times". In this provocative yet practical book, Fred Reichheld argues that loyalty provides the acid test for leadership in today's volatile business environment, and that most leaders deserve failing grades. Reichheld's 1996 international bestseller, "The Loyalty Effect", set out his theory and convincingly established the link between loyalty and bottom-line profits. In "Loyalty Rules", he moves from theory to practice, using vivid stories from many of today's most successful companies to illustrate how superior leaders create networks of mutually beneficial, trust-inspiring partnerships between customers, employees, suppliers, and investors.

Title	Loyalty Rules
Author	Frederick F. Reichheld
Publisher	Harvard Business Review Press (India)
ISBN	9781591393245
Edition	Edition, 2003
Number of Pages	240
Country	India
Language	English

Frederick F. Reichheld

Fred Reichheld is a Bain Fellow and founder of Bain & Company’s Loyalty Practice, which helps companies achieve results through customer and employee loyalty. He is the creator of the Net Promoter® system of management. His work in the area of customer and employee retention has quantified the link between loyalty and profits. Fred’s books, The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value (HBSP 1996); Loyalty Rules! How Today's Leaders Build Lasting Relationships (HBSP 2001), and The Ultimate Question: Driving Good Profits and True Growth (HBSP, 2006) have each become best sellers. In his latest book, The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer Driven World (HBR Press-Sept. 2011), Fred reveals how NPS practitioners have utilized the Net Promoter System (NPS) to generate extraordinary results. Visit www.netpromotersystem.com to find more key insights and videos on driving this growth.