Play bigger (Paperback)

by Al Ramadan , Dave Peterson

Category: Foreign Language Books

TK. 998

কমিয়ে দেখুন

১০% ইনস্ট্যান্ট ক্যাশব্যাক পুরো জানুয়ারি মাসজুড়ে বই ও পণ্যে বিকাশে মাত্র ৬০০৳+ পেমেন্টে সর্বোচ্চ ১০০৳ পর্যন্ত! পুরো ক্যাম্পেইনে ক্যাশব্যাক পাবেন ১৫০৳ পর্যন্ত!*

আরো দেখুন

বইটি বিদেশি প্রকাশনী বা সাপ্লাইয়ারের নিকট থেকে সংগ্রহ করে আনতে আমাদের ৩০ থেকে ৪০ কর্মদিবস সময় লেগে যেতে পারে।

Add to Cart

অনলাইন বাণিজ্য মেলাতে আপনাকে স্বাগতম! image

In today's world, it's no longer enough to create great new products; rather companies now must create whole new categories that destroy old ones. Uber created a new personal transportation category and destroyed taxis and limos. S created a new category of cloud-base sales automation, dethroning the old CRM industry. Airbnb, Workday, Tesla and Netflix are all winning by creating entirely new business categories that destabilise old ones. The category is the new strategy. The conclusion: If you want to build a legendary company, you need to design and build a legendary category at the same time and dominate it over time. Your company needs to be a Category King. And if you don't design a Category King, you're creating a failure. Drawing on examples from within and beyond our own practice, Play Bigger shows both entrepreneurs and established enterprises how to define, develop and rule a category over time.

Title	Play bigger
Author	Al Ramadan , Dave Peterson
Publisher	Little, Brown Book Group (india)
ISBN	9780349414645
Edition	Edition, 2016
Number of Pages	368
Country	India
Language	English

follower

Al Ramadan

Al Ramadan is a Founder and CEO at Play Bigger, LLC. He has been a CEO, entrepreneur, operating executive and sailing technologist. Al co-founded Quokka Sports, which pioneered data-intensive sports immersion on the Internet and revolutionized the way people experienced sport. He then joined Macromedia -- and Adobe, after Adobe acquired Macromedia -- where he spent almost ten years changing the way people think about great digital experiences on the Web and on then-new mobile devices. At Adobe, Al led teams that created the Rich Internet Applications category and helped develop the discipline of experience design. Al started his career as a mathematician and software engineer -- an old-school data scientist. He cut his teeth writing Fortran 77 on a VAX 11/780 and still writes the odd piece of Python code. In the '80s he built real time analytics engines for big steel manufacturers and brewing companies. In the early '90s he applied data science to Australia's Americas Cup -- an innovation in sports performance analytics. His work in sailing led directly to the idea for Quokka. Al loves the outdoors and remote expeditions. He has hiked the John Muir Trail, sailed in the Sydney / Hobart yacht race, surfed Mavericks, lived on remote atolls in the Pacific and Indian oceans and can often be found bombing back country lines around Tahoe on a split board. He is also a mentor, father and favorite uncle to an ever-growing circle of next-generation superstars.