Innovator's Guide to Growth

Innovator's Guide to Growth (Hardcover)

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Dilemma illustrated how disruptive innovations drive industry transformation and market creation. Christensen's research demonstrated how growth seeking incumbents must develop the capability to deflect disruptive attacks and seize disruptive opportunities. In The Innovator's Guide to Growth, Scott Anthony, Mark Johnson, Joseph Sinfield, and Elizabeth Altman take the subject to the next level: implementation. The authors explain how to create this crucial capability for unlocking disruption's transformational power. With a foreword by Christensen, this book provides a set of market-proven tools and approaches to innovation that have been honed through fieldwork with innovative companies like Procter

Title Innovator's Guide to Growth
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Publisher
ISBN 9781591398462
Edition Edition, 2008
Number of Pages 320
Country India
Language English

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Innovator's Guide to Growth

Scott D. Anthony

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