Focallure

Focallure is a cruelty-free beauty brand that was developed in the USA and incorporated in 2014, with a production unit in China. The brand creates a range of professional makeup and skincare products, from foundations and concealers to lipsticks and eyeshadows, often emphasizing long-lasting wear and innovative formulas. They use data analysis to understand consumer needs and trends, and their goal is to help users "unveil their undiscovered beauty" and "radiate confidence".